Adabi History

Adabi began its journey into Malaysian homes in 1984, with the creation of various curry products in a small factory located in Batu Caves Light Industrial Area. 

Two years later, 1986 saw the sudden rise in market growth which prompted our transfer to a larger factory in Taman Kepong Light Industrial Area. There, we expanded our business further. The company then added two more plants at Taman Ehsan Light Industrial Area in the year 1990 and 1992 respectively. 

Due to increasing consumer demand, in 1996 Adabi made the move to its current location in Rawang Integrated Industrial Park. Its four-acre land is home to the company’s production sites, warehouses, corporate office as well as administrative facilities.


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Adabi has become a household brand in every Malaysian home. Within four decades, the company has successfully expanded its business by captivating the hearts (and taste buds) of Malaysians with its beloved products. Despite being an established brand, Adabi is adamant in securing further growth of its market share through latest technological advancements as well research and development (R&D) in high-quality food products, for the sole benefit of its consumers. Not content with the local market, we have also gained various recognition globally as well. Most recently, in addition to food manufacturing, Adabi has diversified its portfolio to include the snack brand Flamitoz as well as the pet food brand Powercat.

Our Brand Story

At Adabi, we understand better than anybody the value and importance of heritage, quality and, above all, taste.

But we know that today we live in an ever faster-paced world where the time taken for preparing food in the traditional ways is no longer available or realistic. Buying spices in the market, grinding them painstakingly, mixing pastes and slowly assembling and cooking all the ingredients is just not possible.

So we are committed to bringing you the most authentic possible spices and products through our deep detailed knowledge of original, genuine, Malaysian taste, our local recipes and culture. We want to ensure we give your home-cooked meals that amazing Adabi magic with the convenience and value that matches your modern lifestyle.

Across the generations, the preparation and cooking of food has always created the single most important connection between people. It has the power to bring us all together, to remember and respect our shared past and look to our future.

Our Mission

Adabi is on a mission to help Malaysians home-chefs by providing quality & added-value food ingredients to simplify their cooking experience and deliver healthy food to their family. We work with home-chefs as our partner to help them increase their family happiness through food.

Our Vision

The vision of Adabi Consumer Industries Sdn Bhd is to become the producer of halal and high-quality food products that have great taste and will bring good health and happiness to mankind on Earth.

Our Milestones


Batu Caves Light Industrial Area (Kuala Lumpur)

Product Development – Fish and meat curry as well as kurma, followed by other curry products


Taman Kepong Light Industrial Area


First Factory in Taman Ehsan Light Industrial Area


Second Factory in Taman Ehsan Light Industrial Area


Moved to Rawang Integrated Industrial Area until present


MIFT (1997), Highly Commendable Product for Malaysian Food Industry (Perencah Nasi Goreng)


Anugerah Kecemerlangan Industri

Anugerah Khas Pembangunan Jenama Malaysia


22nd International Award for Food & Beverage (New Millennium Award), France


Superbrands Malaysia 2002


Anugerah Citrawangsa Malaysia 2003


MIFT (2005), Highly Commendable Product for Malaysian Food Industry (Serbuk Tom Yum Putih)


The BrandLaureate: The SME’s Best Brand 2007 in Asia Pacific

BestBrand Food & Beverage (Spices & Seasoning 2007)


Trusted Brand 2008, Gold (Seasoning Product)


Product Development – The launch of Powercat (Pet Food)


Best Spices, Serbuk Kunyit, Asia Halal Brand Awards 2017, Heritage Brand

Product Development – Flamitoz and Kerispi (Snacks)


Matrade Export Award 2018


Anugerah Ibn Al-Baytar (Food & Beverage),
Islamic Excellence Awards 1441H / 2020AD


Global Halal Excellence Awards: Excellence in Halal Consumer Product

Distribution of Production

Quality & Reliability

Adabi Consumer Industries Sdn Bhd is committed to produce high-quality food products by prioritising food safety, thus ensuring that they are suitable for consumption and are consistently delicious. We have received ISO 9001:2015 by SIRIM Berhad that certifies Adabi’s Quality Management System. This certification attests to the company’s commitment to produce high-grade and quality products. This means that every step in the manufacture of Adabi’s product line complies with quality standards. Our standard operating procedure will ensure that all staff members are aware and in compliance with the requirements in order to provide only the best quality products to our consumers.

ISO auditors from SIRIM QAS will audit the company periodically. All necessary documentation will be prepared and updated by Adabi, including revisiting the quality management system and ensuring customer satisfaction through high-quality products at all times. Process improvement is also issued from time to time, as customer satisfaction is of the utmost importance to Adabi.

Total Halal Commitment

Products by Adabi Consumer Industries Sdn Bhd have been certified HALAL by JAKIM Malaysia and MUI Indonesia, namely under the Adabi, POWERCAT, Flamitoz & Kerispi brands. ACISB is fully committed to produce Halal products by ensuring the Halal Assurance System as being a fundamental part of our operations. Ingat Halal, Ingat Adabi!

This is achieved by:

  1. Ensuring raw materials procured and used in the manufacturing process are halal
  2. Ensuring all finished products made are certified halal by JAKIM
  3. Ensuring all finished products marketed in Indonesia are certified halal by MUI
  4. Ensuring production systems are clean and free from non-Halal and filthy ingredients
  5. Production operations, including equipment and machinery, are regularly maintained in hygienic conditions in accordance with good manufacturing practices (GMP)
  6. During preparations, processing, handling, packaging, storage and distribution, any food item that does not meet halal requirements is physically segregated