Adabi Story

Adabi began its journey into Malaysian homes in 1984, with the creation of various curry products in a small factory located in Batu Caves Light Industrial Area. 

Two years later, 1986 saw the sudden rise in market growth which prompted our transfer to a larger factory in Taman Kepong Light Industrial Area. There, we expanded our business further. The company then added two more plants at Taman Ehsan Light Industrial Area in the year 1990 and 1992 respectively. 

Due to increasing consumer demand, in 1996 Adabi made the move to its current location in Rawang Integrated Industrial Park. Its four-acre land is home to the company’s production sites, warehouses, corporate office as well as administrative facilities.

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FROM HOUSEHOLD NAME TO SUPERBRAND

Adabi has become a household brand in every Malaysian home. Within three decades, the company has successfully expanded its business by captivating the hearts (and taste buds) of Malaysians with its beloved products. Despite being an established brand, Adabi is adamant in securing further growth of its market share through latest technological advancements as well research and development (R&D) in high-quality food products, for the sole benefit of its consumers. Not content with the local market, we have also gained various recognition globally as well. Most recently, in addition to food manufacturing, Adabi has diversified its portfolio to include the snack brand Flamitoz as well as the pet food brand Powercat.

Meet the Management

DATO’ SYED MANSHOR SYED MAHMOOD
Managing Director & Chairman

TUAN SYED KAMALUDDIN SYED MAHMUD
Corporate Affairs Director

TUAN SYED MAHADZIR DATO’ SYED MANSHOR
Chief Executive Officer

ENCIK ADRIAN HJ ROSLAN
President

Adabi Consumer Industries Sdn. Bhd. aims to help local home-chefs by providing quality food ingredients to simplify their cooking experience in making healthy food for their families. 

How do we plan to take on this endeavour? We’re working hand in hand with these home-chefs to add cheer to every household through delicious & nutritious food that keeps the tummy happy and brings the family closer.

The home-chefs who love our work are the ones who see the vision of our growing brand and our commitment to family togetherness through food. Our products are high-quality and certified halal; resulting in tasty dishes, cutting down on preparation time and easy to use too. Unlike other companies, we offer a wide range of local cuisines in addition to a growing selection of international dishes, focusing on halal and quality ingredients.

Today, Adabi has become a prominent household brand and we will continue to strive to identify and develop solutions together with our home-chefs to focus on instilling family happiness through food.

Our Mission

Adabi is on a mission to help Malaysians home-chefs by providing quality & added-value food ingredients to simplify their cooking experience and deliver healthy food to their family. We work with home-chefs as our partner to help them increase their family happiness through food.

Our Vision

The vision of Adabi Consumer Industries Sdn Bhd is to become the producer of halal and high-quality food products that have great taste and will bring good health and happiness to mankind on Earth.

Our Milestones

1984

Batu Caves Light Industrial Area (Kuala Lumpur)

Product Development – Fish and meat curry as well as kurma, followed by other curry products

1986

Taman Kepong Light Industrial Area

1990

First Factory in Taman Ehsan Light Industrial Area

1992

Second Factory in Taman Ehsan Light Industrial Area

1996

Moved to Rawang Integrated Industrial Area until present

1997

MIFT (1997), Highly Commendable Product for Malaysian Food Industry (Perencah Nasi Goreng)

1999

Anugerah Kecemerlangan Industri

Anugerah Khas Pembangunan Jenama Malaysia

2000

22nd International Award for Food & Beverage (New Millennium Award), France

2002

Superbrands Malaysia 2002

2003

Anugerah Citrawangsa Malaysia 2003

2005

MIFT (2005), Highly Commendable Product for Malaysian Food Industry (Serbuk Tom Yum Putih)

2007

The BrandLaureate: The SME’s Best Brand 2007 in Asia Pacific

BestBrand Food & Beverage (Spices & Seasoning 2007)

2008

Trusted Brand 2008, Gold (Seasoning Product)

2014

Product Development – The launch of Powercat (Pet Food)

2017

Best Spices, Serbuk Kunyit, Asia Halal Brand Awards 2017, Heritage Brand

Product Development – Flamitoz and Kerispi (Snacks)

2018

Matrade Export Award 2018

2020

Anugerah Ibn Al-Baytar (Food & Beverage),
Islamic Excellence Awards 1441H / 2020AD

Distribution of Production

Quality & Reliability

Adabi Consumer Industries Sdn Bhd is committed to produce high-quality food products by prioritising food safety, thus ensuring that they are suitable for consumption and are consistently delicious. We have received ISO 9001:2015 by SIRIM Berhad that certifies Adabi’s Quality Management System. This certification attests to the company’s commitment to produce high-grade and quality products. This means that every step in the manufacture of Adabi’s product line complies with quality standards. Our standard operating procedure will ensure that all staff members are aware and in compliance with the requirements in order to provide only the best quality products to our consumers.

ISO auditors from SIRIM QAS will audit the company periodically. All necessary documentation will be prepared and updated by Adabi, including revisiting the quality management system and ensuring customer satisfaction through high-quality products at all times. Process improvement is also issued from time to time, as customer satisfaction is of the utmost importance to Adabi.

Total Halal Commitment

Products by Adabi Consumer Industries Sdn Bhd have been certified HALAL by JAKIM Malaysia and MUI Indonesia, namely under the Adabi, POWERCAT, Flamitoz & Kerispi brands. ACISB is fully committed to produce Halal products by ensuring the Halal Assurance System as being a fundamental part of our operations. Ingat Halal, Ingat Adabi!

This is achieved by:

  1. Ensuring raw materials procured and used in the manufacturing process are halal
  2. Ensuring all finished products made are certified halal by JAKIM
  3. Ensuring all finished products marketed in Indonesia are certified halal by MUI
  4. Ensuring production systems are clean and free from non-Halal and filthy ingredients
  5. Production operations, including equipment and machinery, are regularly maintained in hygienic conditions in accordance with good manufacturing practices (GMP)
  6. During preparations, processing, handling, packaging, storage and distribution, any food item that does not meet halal requirements is physically segregated

© 2020 Adabi Consumer Industries Sdn. Bhd. (116069-M) - All Rights Reserved.