Adabi Consumer Industries Sdn Bhd. (ACISB) is the parent company and the main player of Adabi Group. It inspires produces and markets products under the brand name of Adabi. ACISB is managed and run professionally, fully product-driven and gives equal emphasis to both Research & Development as well as Sales & Marketing.
It has a strong and creative pool of research personnel, all of whom are dedicated to creating new, innovative food products. The rapid growth of the company, from a staff of 25 and annual sales of RM2 million in 1984, to its current position of more than 552 personnel and an annual sales of RM200 million can be attributed to the success of the range of new products it has introduced through the decades.
New products introductions are effectively supported by dynamic sales and marketing management teams and continuous mass media promotion of the Adabi brand. Today, Adabi’s brand awareness stands at par with other famous international food product brands sold in Malaysia.
ACISB’s continuous commitment in providing consumers with products of the highest quality is assured through strictest standards of requirements set on the processes and the quality of the material used. Therefore, all Adabi products are guaranteed 100% halal, hygienic, wholesome and healthy.
In recognition of this commitment to quality, Adabi has received numerous awards and accolades. In fact, Adabi products were the first to receive Halal certification from the Islamic Affairs Division of the Prime Minister’s Department. Among other awards received are Superbrand Status (Reader’s Digest Malaysia), International Food & Beverage Award (New Millenium Award – Paris) and Anugerah Kecemerlangan Industri (MITI) and Anugerah Produk Terpuji (Malaysian Institute of Food Technology).
Today, ADABI has become a prominent household brand in the food manufacturing business. With the existing products of more than 100 types under 10 main categories – Powdered Spice Mix, Processed Paste, Flour Mix, Sauce, Canned Food and Beverage, Adabi will continuously strive to identify and develop products to cater households and market needs.